Advertising That Works : how to create a winning advertising program for your company (Record no. 87319)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220602b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1557381690 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | FEA |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Fearon, Robert |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising That Works : how to create a winning advertising program for your company |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chicago : |
| Name of publisher, distributor, etc | Probus Publishing Company, |
| Date of publication, distribution, etc | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,205p.; |
| Other physical details | ill.; |
| Dimensions | 24cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Lost status | Source of classification or shelving scheme | Koha item type | Withdrawn status | Presence of Item |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Maharagama | Maharagama | Ground Floor | 2023-03-31 | 492.00 | 658 FEA | 4719m | 2023-03-31 | 2023-03-31 | Dewey Decimal Classification | Lending Materials | Yes | |||||
| Lending Collection | Maharagama | Maharagama | Ground Floor | 2023-08-09 | 492.00 | 658 FEA | 4720M | 2023-04-09 | 2023-04-09 | Dewey Decimal Classification | Lending Materials | Yes |