Bansal, S.P. <br/><br/>
Principles of Marketing 

 - 2nd Ed.; 
 - NewDelhi  Kalyani,  2004 
 - 321p.;  23cm 
<br/><br/><label>ISBN: </label>8127216062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>380.1  / BAN