TY  - BOOK
AU  - Rotzoll,Kim B.
AU  - Haefner,James E.
TI  - Advertising in Contemporary Society
SN  - 0538195029
U1  - 659.1 
PY  - 1986///
CY  - Ohio
PB  - South Western Pub
KW  - Advertising and public relations
ER  -