TY  - BOOK
AU  - Dholakia, Nikhilesh
AU  - Khurana, Rakesh
TI  - Marketing management : cases and concepts
SN  - 333902750
U1  - 658.8 
PY  - 1978///
CY  - Delhi
PB  - Macmillan co
KW  - Management
ER  -