Ries, Al <br/><br/>
Marketing warfare 

 - New York :  Mcgraw hill,  1986. 
 - viii, 216p.;  21cm 
<br/><br/><label>ISBN: </label>007052730X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE