TY  - BOOK
AU  - Hiebert, Ray Eldon
AU  - Ungurait, Donald F.
AU  - Bohn, Thomas W.
TI  - Mass Media : An Introduction to Modern Communication
SN  - 0-8013-0019-3
U1  - 302.23 
PY  - 1988///
CY  - New York
PB  - Longman
KW  - Mass Media
KW  - Communication
ER  -