TY  - BOOK
AU  - Lowery, Shearon A.
AU  - De Fleur, Melvin L.
TI  - Milestones in Mass Communication Research : Media Effects
SN  - 0-8013-0038-x
U1  - 302.23 
PY  - 1987///
CY  - New York:
PB  - Longman
KW  - Mass Media
KW  - Communication
ER  -