Kuegler, Thomas J. <br/><br/>
Advertising and marketing 

 - 3rd edition 
 - New Delhi:  Prentice-hall,  2000. 
 - xxiv,536p.;  24cm 
<br/><br/><label>ISBN: </label>81-203-1718-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telecommunication<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>384.3  / KUE