Wilmshurst, John <br/><br/>
The fundamentals and practice of marketing 

 - 3rd Ed.; 
 - New Delhi :  Viva books,  1999. 
 - viii, 324p.;  24cm 
<br/><br/><label>ISBN: </label>8176490792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL