Mccarthy, W.D. <br/><br/>
Basic Marketing : A Global-Managerial Approach 

 - Boston  Irwin  1960. 
 - xxii, 760p.;  col.ill.;  26 cm 
<br/><br/><label>ISBN: </label>025610509X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC