TY  - BOOK
AU  - Mccarthy, W.D.
AU  - Perreault, William D.
TI  - Basic Marketing : A Global-Managerial Approach
SN  - 025610509X
U1  - 658.8 
PY  - 1960///
CY  - Boston
PB  - Irwin
KW  - Management of Marketing
KW  - Management
ER  -