Ries, A.I. <br/><br/>
Bottom-up marketing 

 - New York :  Mcgraw Hill,  1989. 
 - xiv, 226p.;  21cm 
<br/><br/><label>ISBN: </label>0070527334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE