Kotler, Philip <br/><br/>
A framework for marketing management 

 - New Delhi :  Pearson Education,  2001. 
 - xv, 352p.;  24cm 
<br/><br/><label>ISBN: </label>8178085836 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT