TY  - BOOK
AU  - Ghosh, Asit K.
AU  - Kumar, Prem
TI  - Encyclopaedia of commerce and  management : Marketing and Sales Management . Vol. 1
SN  - 8174013540
U1  - 380.3 
PY  - 1990///
CY  - New Delhi
PB  - Anmol publications
KW  - Commerce
KW  - Encylopedia
ER  -