Fearon, Robert <br/><br/>
Advertising That Works : how to create a winning advertising program for your company 

 - Chicago :  Probus Publishing Company,  1991. 
 - viii,205p.;  ill.;  24cm 
<br/><br/><label>ISBN: </label>1557381690 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658  / FEA