000 00486nam a2200181Ia 4500
003 NIELib
008 211019s9999||||xx |||||||||||||| ||und||
020 _a025610509X
082 _a658.8
_bMCC
100 _aMccarthy, W.D.
245 _aBasic Marketing : A Global-Managerial Approach
260 _bIrwin
_c1960.
_aBoston
300 _axxii, 760p.;
_bcol.ill.;
_c26 cm
650 _aManagement of Marketing
650 _aManagement
700 _aPerreault, William D.
942 _2ddc
_cLM
999 _c4192
_d4192