000			00554nam a2200193Ia 4500
003			NIELib
008			211019s9999||||xx |||||||||||||| ||und||
020			_a0750622407
082			_a658.827 _bDEC
100			_aDe Chernatony, Leslie
245			_aCreating powerful brands in consumer service and industrial markets
250			_a2nd Ed.;
260			_bButterworth Heinemann, _c1992. _aOxford :
300			_axiii, 430p.; _bill.; _c23cm
650			_aUse of brands and trademarks
650			_aManagement
700			_aMcdonald, M.
942			_2ddc _cLM
999			_c8096 _d8096