Contemporary Advertising (Record no. 162685)

MARC details
000 -LEADER
fixed length control field 00471nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field NIELib
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251023b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256182574
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number ARE
100 ## - PERSONAL NAME (AUTHOR)
Personal name Arens. William F.
9 (RLIN) 53127
245 ## - TITLE STATEMENT
Title Contemporary Advertising
250 ## - EDITION STATEMENT
Edition statement 6th Ed.;
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago:
Name of publisher, distributor, etc IRWIN,
Date of publication, distribution, etc 1996.
300 ## - PHYSICAL DESCRIPTION
Extent 501p.;
Other physical details col.ill.
Dimensions 28cm
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising and public relations
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Lending Materials
Holdings
Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Lost status Source of classification or shelving scheme Koha item type Withdrawn status Presence of Item
    Lending Collection Maharagama Maharagama Ground Floor 2025-10-23 4564.11   659.1 ARE 123920 2025-10-23 2025-10-23   Dewey Decimal Classification Lending Materials   Yes

Library Network, National Institute of Education (NIE) Maharagama