Arens. William F. <br/><br/>
Contemporary Advertising 

 - 6th Ed.; 
 - Chicago:  IRWIN,  1996. 
 - 501p.;  col.ill.  28cm 
<br/><br/><label>ISBN: </label>0256182574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and public relations
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARE